IB Business Portfolio about Nintendo organization

IB Business Portfolio/research about Nintendo organization Instructions are below: Word limit at least 1000 words. Do not use Wikipedia for citation or source of information. Avoid repetition 4 questions that requires research and to be answered are below Question 1) Discuss how ethics and culture influence the way firms target consumers in different markets with their products. Ethics might influence the way businesses target consumers Question 2) Examine what changes globalization brings about in a business’s marketing planning. Question 3) Evaluate the importance of innovation and globalization in market research. Question 4) Examine what changes innovation brings about in the management of marketing mix. A copy of the below hints and further instructions are uploaded on the upload files Further instructions and hints: Question 1) Discuss how ethics and culture influence the way firms target consumers in different markets with their products. Ethics might influence the way businesses target consumers (Below are hints, do not include unrelated stuff of the company, you might include your own answer as long as it’s related and answers the question) Hint 1: Ethics might influence the way businesses target consumers in different markets in the following ways: • Young children (toys) • Low-income consumers (payday loans) • Pensioners (healthcare products) • Teenagers (alcohol and cigarettes). Hint 2: Culture might influence the way businesses target consumers in different markets in the following ways: • Materialistic (premium brands) • Environmental (renewable energy) • Intellectual (news media) • Leisure (sports goods). Question 2) Examine what changes globalization brings about in a business’s marketing planning. (Below are hints, do not include unrelated stuff of the company, you might include your own answer as long as it’s related and answers the question) Hint 1:Globalisation may bring the following changes to a business’s marketing planning: • Rise in competition from overseas • Potential markets overseas • Ability to produce more cheaply abroad and reduce costs and prices • Cultural differences in the way products are marketed • Language differences and marketing products • Impact of income differences on the way products are priced • Distribution in international markets. Question 3) Evaluate the importance of innovation and globalization in market research. (Below are hints, do not include unrelated stuff of the company, you might include your own answer as long as it’s related and answers the question) Hint 1: The importance of innovation in market research might be: • New techniques of market research developed • New technology-based market research • Market research in markets that are affected by fast innovation • Alternative Market research methods into a newly developed product Hint 2: The importance of globalisation in market research might be: • Logistical challenges of market research in overseas markets • Research techniques developed to reflect differences in language and culture • interpreting results from research in overseas markets. Question 4) Examine what changes innovation brings about in the management of marketing mix. (Below are hints, do not include unrelated stuff of the company, you might include your own answer as long as it’s related and answers the question) Hint 1: Changes that innovation might bring in the management of the marketing mix include: • Changing/improving the quality of the product • Opportunity to reduce price by reducing the unit costs • Increasing price as the quality of the product improves • Affecting promotional methods such as social media • Greater access to customers for promotion through mobile and online devices • Distribution of products through online shopping and delivery • Online distribution through downloading and streaming.

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